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Virtual Marketing Executive
Your VME is responsible for managing and executing your club’s marketing strategy. They’re part of the Expand Media team, but they work directly with your club, offering the same level of care and consistency you’d expect from an in-house hire - at a fraction of the cost.
Toby, your clubs VME, also conducts a monthly report out on all data for your club. This allows you to see the impact marketing efforts are having on your enquiries and sales.
What Your VME Will Handle
Liaises with our creative team to deliver engaging social media content tailored to your club which will help us achieve our goals.
Content Creation
Monitors key metrics and reports on what’s working - and what can be improved - so you always know where your club stands and the audience your posts are reaching.
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Performance Tracking
Oversees posting schedules, content ideas, and community engagement on all major platforms.
Social Media Management
Helps manage your CRM (SyncSuite), ensuring leads, emails, and follow-ups are handled professionally and promptly.
SYNCSUITE Support
Maintains a seamless link between your team and ours, providing real-time updates and collaborative feedback loops to ensure your club’s voice stays consistent, active, and perfectly aligned with your members.
Consistent Communication
Holds structured monthly meetings to review performance data, including social media analytics, Meta and Google ad reports, audience trends, and campaign results, giving you a clear picture of what’s driving growth and where opportunities lie.
Monthly Analytics & Ad Reviews
How This Helps Your Golf Club?
Your VME provides a dynamic strategy adaptation to meet your specific and changing needs, while handling all social media and advertising management and offering professional advice on promotions and deals.
Furthermore, the VME serves as the vital communication link between you and our content creators and delivers monthly reporting to help quantify the value of your investment.