As part of its international growth strategy, McGuinness Golf Travel partnered with Expand Media to build a premium social media presence designed to appeal to the high-value American golf travel market.

​

We were tasked with delivering an integrated content strategy that:

• Established a bespoke, luxury brand identity across all social platforms to position McGuinness Golf Travel as a leading provider of Irish golf experiences.
• Targeted American golfers seeking high-end trips to the north of Ireland through tailored content and refined storytelling.
• Showcased Ireland’s world-class links courses, scenery, and culture to drive enquiries and elevate the brand’s marketability.
• Increased awareness of the company’s curated golf holiday packages and strengthened inbound customer bookings.

Our role was to develop a content-led campaign focused on premium visuals, audience targeting, and brand elevation. We created a consistent social media presence built around luxury imagery, cultural highlights, and the unique selling points of Irish links golf, helping the brand stand out within the competitive golf travel space.

We focused on driving enquiries from the American market by highlighting the authenticity, exclusivity, and heritage of golf in Ireland - supporting McGuinness Golf Travel in attracting new customers and expanding its international reach.