As part of its pre-launch strategy, Golf Performance Studio partnered with Expand Media to build awareness, demand, and a strong early community ahead of opening.

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We were tasked with delivering an integrated marketing campaign that:

• Built standout awareness before launch in a competitive local golf market.
• Positioned Golf Performance Studio as the go-to destination for tailored coaching and high-tech performance analysis using state of the art Trackman technology. 
• Grew a highly engaged online community through consistent social content, documenting the build process and generating anticipation. 

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Our role was to craft a campaign that combined organic community-building content, and lead-generation strategy - delivering 12 posts per month, showcasing the studio’s development, and opening an exclusive waiting list for membership, which became an instant success at launch.

We focused on driving membership growth, communicating the benefits of personalised coaching and advanced Trackman-powered analysis, highlighting the full suite of indoor facilities available all year-round at Golf Performance Studio, and directed traffic to the website for more informaton and membership sign-up.