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Insight

Marketing that moves golf clubs.

What we are learning from running marketing for golf clubs across the UK — written for managers, secretaries and committees.

Tee flag through trees

The Enquiry That Never Came Back

Why PDF membership forms are costing golf clubs more than they realise, and what a CRM actually does about it. Read more

Golfer close up with club

Why Your Club Needs to Think Like an Influencer

Golf creators are reaching millions every day. Here are five content formats that help golf clubs reach new golfers on social media. Read more

Hennerton Driving Range

What Is a Golf Club Member Actually Worth?

A golf club member is worth far more than their subscription. Here's how to work out the real figure, and why it changes how you think about marketing. Read more

Members walking past lake on course

Member Retention Is a Marketing Investment Too

How AI automation helps golf clubs keep members engaged, from birthday messages to newsletters, without losing the personal touch. Read more